Instagram provides a great platform to creatively share your brand’s story. Instagram, primarily used on mobile devices, is all about taking, sharing, and uploading pictures and videos. 3) Market to Millennials on InstagramĪ survey by Facebook discovered that millennials are leaving Facebook and are turning more of their attention to Instagram. Using keyword targeting, these signals can be picked up and direct messages and advertising can be sent to those consumers who have displayed purchase intent. Recent research by Canvs found that more than 327,000 auto-related tweets are sent out daily, and 75% of these are directly related to owning or shopping. Twitter continues to be a popular choice among auto consumers. Research by Unified shows that auto ads have 2 times higher click-through rates than the average Facebook ad. You can narrow down these selects to geographic areas near your dealership, by vehicle type, gender, consumer interests, and more. Place ads to reach people who have indicated they are in the market for a car. This is a must, especially with 84% of your consumers on Facebook. Here are 10 Social Media Strategies for Car Dealerships: 1) Target Consumers on Facebook However, with more and more consumers turning to social, the automotive industry needs to get fully engaged with social selling. For some, this may be simply having a Facebook page and posting content or pictures, while other brands have a fully integrated social marketing approach to generate leads and engage with customers. At this point, most marketers understand that social sites should be integrated in some way into a marketing strategy. When it comes to car shopping, social media sites are clearly a major influencer in a buyer’s decision-making process.
0 Comments
Leave a Reply. |